TikTok launches integration with Lemon8, as US ban looms

Clients can be succesful to right away entry Lemon8, ByteDance’s newer social media app, with their TikTok account, the company launched Tuesday. ByteDance says the mixture will make image sharing further potential, and gives creators the pliability to cross-share image content material materials between the apps.

Lemon8 will keep a separate app, nevertheless the 2 platforms will share a unified shopper login, which signifies that creators can use one account to log in to every.

Lemon8 launched in Japan in 2020 and later expanded to markets all through the U.S. and Southeast Asia. The app is rather like Instagram and Pinterest, as a result of it lets prospects share slideshows, image collections, and browse content material materials by means of “Following” and “For You” feeds. Lemon8 gives prospects entry to ingenious devices, filters, outcomes, stickers, textual content material templates, and further.

“At TikTok, we’re devoted to continuously evolving our platform to increased serve our creators,” the company wrote. “The mix of Lemon8 and completely different photo-sharing channels is a testament to our dedication to enhancing creators’ experience. We take into account these new devices will encourage higher creativity and community-building, benefiting everyone involved.”

The announcement doesn’t come as a shock, as TechCrunch reported once more in August 2023 that TikTok seemed to be engaged on an integration with Lemon8.

The attribute arrives as TikTok is coping with a ban within the US. ByteDance is pushing Lemon8 as a sister app to TikTok, presumably as a way to switch creators onto the model new platform with out having to get them to enroll in it individually.

Nonetheless, it’s potential ByteDance’s completely different apps, along with Lemon8, could get knotted up into the TikTok ban, notably since lawmakers’ principal concern with TikTok is its Chinese language language possession.

In spite of everything, the present election of Donald Trump could alter TikTok’s future. Although Trump was the one to impress calls to ban the app all through his first time interval, the president-elect took a particular technique all through his 2024 advertising marketing campaign. He’s now concerned {{that a}} TikTok ban would revenue Meta, and had knowledgeable voters to vote for him within the occasion that they didn’t want the app to be banned.

The mix moreover comes as TikTok has been embracing image content material materials, no matter initially gaining recognition with the short-video format. TikTok launched the pliability in order so as to add images in 2022, and the company started testing a loyal photo-sharing app generally known as TikTok Notes this yr.